Cover Letter

Professional Introduction & Hiring Information
Malang, Indonesia
[email protected]
+62 (813) 7244-1985
linkedin.com/in/mifantwan
github.com/mifantwan

Dear Hiring Manager,

I am writing to express my interest in the Front-End Engineer/Shopify Specialist/WordPress Specialist position. With over 10 years of learning and building digital solutions, I am excited about the opportunity to contribute to your team.

My Background

I'm passionate about helping businesses succeed online. As someone who's been working with Shopify, WordPress, and Frontend development for over a decade, I've been fortunate to help some businesses improve their online performance through careful optimization and user-focused development.

What I Work On

Frontend Development

React, Vue.js, and modern JavaScript frameworks, mobile-first responsive design and Progressive Web Apps (PWA), cross-browser compatibility and performance optimization, interactive UI/UX implementation with focus on user engagement.

Shopify Development

Custom Shopify apps and theme development, API integrations and payment gateway setup, conversion optimization and e-commerce strategy, performance tuning for maximum sales velocity.

WordPress Development

Custom theme and plugin development, enterprise-level security hardening, SEO implementation and performance optimization, multi-site management and content strategy.

Additional Skills

Node.js, PHP, MySQL, GraphQL, performance optimization and database tuning, customer experience research and A/B testing, conversion rate optimization (CRO).

My Approach

I believe in combining technical expertise with understanding user behavior. My approach involves:

Learning from Data

I study user journeys and identify areas for improvement, typically helping achieve 20-40% conversion rate improvements

User-Focused Development

I work to understand your customers and optimize interactions for better results

Performance-First

Every solution I create prioritizes speed, scalability, and user experience

Some Results I've Been Part Of

Throughout my career, I've been fortunate to contribute to projects that delivered measurable improvements:

  • +35% average conversion increase for e-commerce clients
  • -28% bounce rate reduction through UX optimization
  • +45% user engagement time through performance improvements
  • Successfully launched 50+ e-commerce stores
  • Built custom solutions for clients across various industries

Important Note

I focus on engineering excellence, not UI design or marketing. I'll be happy to work as a team with your designer & sales team to bring your vision to life. I believe in leveraging everyone's strengths to create the best possible outcomes.

What I Can Contribute

  • Technical Skills: Experience with modern web technologies and best practices
  • Business Understanding: Ability to translate technical solutions into measurable business results
  • Team Collaboration: Experience working with cross-functional teams and stakeholders
  • Continuous Learning: Commitment to staying current with emerging technologies
  • Global Perspective: Experience working with clients worldwide

Next Steps

I would welcome the opportunity to discuss how my skills and experience might align with your team's needs. I am available for a phone call, video meeting, or technical discussion at your convenience.

Thank you for considering my application. I look forward to the possibility of contributing to your team's continued success.

Best regards,
Mifan Twan Ardana
Full Stack Web Developer
Mifan Studio

P.S. I'm happy to provide code samples, portfolio links, or discuss specific technical challenges your team is facing.